In-Ceiling Analytical Routers & Beacon Relay Hubs.
4-Device Store Perimeter, Aisle Start/End & Shelf Beacon Mesh.
Rebranded from Apex specifically for retail environments, the flush in-ceiling Pathway ($999 one-time or $99/mo for 12 months with MOQ) and Pathway Ex Extended ($1,299 one-time or $129/mo for 12 months with MOQ) serve as the analytical routers and spatial hubs of your store. Installed at each entrance, at the main door, and at the start and end of each aisle, a minimum of 4 devices establishes a complete store perimeter—while Pathway Ex also communicates with and relays telemetry from up to 2,500 sq ft of Shelf Beacons.
Actionable Store Intelligence Without Camera Complexity.
Pathway In-Ceiling Analytical Hub ($999 / $99 mo)
Flush 18mm in-ceiling analytical router mounted at store entrances, main doors, and the start and end of each aisle to map continuous shopper journeys.
Pathway Ex Extended + Beacon Relay ($1,299 / $129 mo)
Extended-range in-ceiling analytical hub that both maps aisle transitions and communicates with Shelf Beacons across 2,500 sq ft per unit.
4-Device Minimum Store Perimeter
Four Pathway or Pathway Ex hubs establish a calibrated geometric perimeter across any retail footprint, anchoring all entrance and aisle vectors.
Aisle Start & End Trajectory Stitching
Positioned at the start and end of each aisle and main doorway to capture exact aisle entry, turn-around, pass-through, and dwell durations.
Flush In-Ceiling Architecture for Modern Retail
Both Pathway and Pathway Ex share the sleek 18mm flush in-ceiling enclosure—powered by a single Cat5e/Cat6 PoE drop—while Pathway Ex adds the dedicated dual-band Bluetooth mesh transceiver required to coordinate Shelf Beacons.
In Bluetooth + Shelf Beacon packages, a single Pathway Ex hub supports up to 2,500 sq ft of shelf-mounted Beacons (minimum 4 hubs per store).
Four in-ceiling hubs lock in the store boundary, main door entry vectors, and cross-aisle coordinate grid.
Purchase outright ($999 Pathway / $1,299 Pathway Ex) or finance over 12 months ($99/mo Pathway / $129/mo Pathway Ex with MOQ).
Proven Lift Across Flagship Stores & Multi-Store Chains.
Benchmarked outcomes across apparel boutiques, grocery chains, specialty electronics, and regional shopping centers.
Aligning associate floor coverage and promotional endcaps with peak shopper traffic and zone dwell heatmaps drives measurable POS conversion gains.
Real-time wait-time threshold alerts prompt managers to open backup registers before shoppers walk out with unpurchased baskets.
Zero optical lenses, zero facial recognition, and zero PII—safe for fitting rooms, luxury boutiques, and strict GDPR/CCPA jurisdictions.
How Pathway & Pathway Ex Connects Your Store Floor to POS & BI.
Journey Analytics links camera-free store sensors directly with your Point of Sale, workforce scheduling, visual merchandising heatmaps, and loss prevention workflows.
Store Ceiling & Door Sensors
GA-60M, GW-30M, and GS-450M sensors capture anonymous XY shopper paths, walk-ins, and dwell times.
Queue & Labor Optimizer
Monitors live register queue lengths and wait times, alerting floor managers before shoppers abandon baskets.
Storefront & Footfall
Measures sidewalk passerby volume, storefront capture rate, group occupancy, and repeat visitor frequency.
Journey Analytics Hub
Unifies in-store shopper trajectories and zone dwell durations with POS transactions, workforce scheduling, and enterprise retail BI.
Shrink & ORC Protection
Detects rapid shelf-sweep movement, emergency exit push-outs, and unauthorized stockroom access.
POS, Staffing & BI Sync
Streams conversion and traffic metrics directly into Shopify, Square, Oracle Xstore, UKG, and Snowflake.
Journey & Dwell Heatmaps
Visualizes path-to-purchase flows, aisle bottlenecks, and promotional endcap dwell times across every store.
Launch Pathway & Pathway Ex in Your Stores
We ship pre-configured plug-and-play store sensor kits and POS connectors ready to go live in under 48 hours.